Interview

Being one of Europe’s largest markets, with a vast, yet knowledgeable consumer body, Germany is a dream market for many exporters, yet a highly demanding one, given the fact that local agents, as well as major retail chains, have concrete expectations in terms of quantities and production stability.

Simon Diamantidis, the new president of SEVE (Greek Exporters Association), talks to Ambrosia Magazine about exports, problem solving and the goals of the new management. 

Mr Periklis Davanelos, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Cairo gives Ambrosia magazine a comprehensive insight of the Egyptian market and the way a Greek exporter could penetrate it, taking under consideration certain criteria, and using the power of local partners who can provide valuable information, as well as the necessary networking.

The key role of land proximity and the vastly positive image of Greece and Greek products and consumer goods, despite challenges, such as the naming issue, the heavy customs duties on certain categories, but also, the need for interpersonal approach as a plus when doing business with people from a neighboring Balkan country.

Undoubtedly one of the most high end markets to enter, not only in Europe, but worldwide, and with a complex retail system, consisting of a local, a regional and a national level, France is a challenge in itself for prospect exporters, the main one being the consistency in covering the demand.

As the Export Director at Eurimac SA, one of the leading f&b companies in Greece, Mr. Sven van Asperen talks to Ambrosia Magazine about innovation, sustainability, and the way our rich culinary tradition transforms to experience, benefiting Greek f&b brands.

Very close, and yet so far: a market with complex administrative procedures, Bulgaria constitutes an interesting exporting destination for Greek brands and companies, yet demanding of a local partner who can guide them through.

Nicky Giavroglou, CEO of Hellenic Fine Oils talks to Ambrosia Magazine about exports, the company’s policy to address each market’s needs separately and the recently appreciated importance of foods with health-protective properties.

Forget elaborate diet plans. A new study published in the British Medical Journal concluded that the world-famous Mediterranean diet is indeed the most effective for long-term weight loss, not to mention for reducing the risk of heart disease.

Awarded pastry chef, tv personality, author, street food entrepreneur; Greek Nikolas Strangas fills us in on why he loves sweets, what he misses most about his home country, and why organic ingredients are the future.