Focusing on the export activities of Greek companies, the FOOD EXPO 2020 trade show will build, through a specialized workshop, a bridge of cooperation with the Singapore market.
Experts from Greece and Singapore will rendezvous at the 7th FOOD EXPO during the annual workshop “Food Export Summit”. Following the tremendous success of last year’s Summit, which was focused on the Japanese market, FOOD EXPO, in collaboration with the Greek Exporters Association (SEVE), bring together Greek F&B businesses with the largest trade hub in Southeast Asia. Namely, at the “Workshops and Seminars” stage in Hall 2 key issues related to the export potential of Greek products will be analyzed, and, in particular, the opportunities, prospects and difficulties of the Singapore market for Greek products.
The aim of the workshop is to acquire and/or update knowledge on export strategy planning, develop an F&B business strategy, while maintain and enhance their presence in the Singapore market.
Singapore as an importer
The largest port in Asia is small in size (only 725 square km.) and has a population of 5,700,000 people. Almost all of it is urbanized (90%) and, therefore, characterized as a city-state. This means poor production and, as a result, a great need for imports. Specifically:
- The Singapore consumer is sophisticated, well-educated and, above all, exposed to Western culture (especially in terms of diet as 90% of products are imported). We are talking about a well-informed consumer with high expectations regarding quality.
- Consumers are becoming more and more conscious about their health, which in turn encourages not only the consumption of organic products, but also of healthy, high nutritional value products.
- Greece’s total bilateral trade with Singapore amounted to €464 million in 2018, while exports of food and beverages amounted to €3.9 million.
- In terms of imports, dairy is the major product category with a 25.1% share, followed by nuts and fresh fruit (15.3%), beverages, alcoholic drinks and vinegar (13.8%), fat and oils (11.4%), fruit and vegetable preparations (10.4%), fish and molluscs (8.5%), various food preparations (4.6%), coffee, tea, mate and spices (3.8%), cereal preparations (3.3%), and vegetables (1.6%).
- 70% of the major F&B trade companies are located in Singapore, from which 20% of global food is traded.