Greek products are slowly but surely receiving the acknowledgement they deserve as international businesses are expressing an increased interest in them –even during the COVID-19 pandemic. To wit, according to a letter from the Office of Economic and Commercial Affairs of the Greek Embassy in Tel Aviv to the Greek chambers, Shufersal, Israel’s longest-standing supermarket chain, is looking to integrate Greek products on the shelves of its 272 stores.
The Israeli chain is already in cooperation with Greek companies as in the last five months it has included some Greek products, mainly cookies, on its shelves. However, the letter states Shufersal’s intention to immediately include even more new and innovative products from the food, cosmetics and hygiene sectors.
Shufersal is Israel’s leading retailer. The company aims to provide high-quality and diverse solutions to all its customers since the 1950s. In 1958, Shufersal opened its first store in Tel Aviv –the first modern supermarket of its kind in Israel. The success of that first store was leveraged into growth, resulting in Shufersal’s current leading position. Namely:
- Shufersal owns 272 branches in 170 Israeli towns –from Kiryat Shmona in the north to Eilat in the south;
- It averages approximately 2 million customers a week and 1.8 million customer club members;
- It employs 13,000 people from every population segment, religion, and ethnicity in Israel;
- The Shufersal private label offers more than 1,700 high-quality products at reduced prices;
- The chain works with around 1,000 suppliers, 80% of which are from Israel. It also works with 220 private label suppliers, of which 150 are local and 70 international.
- Shufersal operates an online store, which provides an end-to-end solution to the public’s growing need for such a service.