A record 286 Greek Food and Beverage exporting companies participated at the Anuga 2019 International Food and Beverage Fair, the world’s largest F&B exhibition, reflecting the dynamic expansion of Greek exports in recent years. The fair, held between 5-9 October in Cologne, Germany drew more than 170,000 visitors from around the world with Greece boasting the sixth largest participation among European countries. The Greek national pavilion was organized by Enterprise Greece (the official agency of the Greek State, under the auspices of the Ministry of Foreign Affairs, which promotes investment in Greece, exports from Greece, and highlights Greece as an attractive international business partner) and hosted major food exporters from all over the country. The Greek pavilion also included representatives from almost all of Greece’s regional governments, which have become increasingly active in promoting exports and in helping their local companies participate in major trade fairs abroad.
To better promote Greek gastronomy, Enterprise Greece also operated a special Business Hospitality Center under the name “Greece Gourmet” where visitors had the opportunity to taste Greek cuisine and hold events and business meetings. In addition to sampling Greek food products, visitors also learned about the competitive advantages of Greek agriculture and the country’s agro-food sector.
Furthermore, the Minister of Agricultural Development and Food, Mr Makis Voridis, visited the Greek pavilion and spoke with Greek exporters. At a special event organized by Enterprise Greece at the pavilion, the Minister highlighted the impressive Greek participation, and spoke about the government’s efforts to further support agricultural production.